Marketing News

Small businesses in the UK have more reasons to feel optimistic as community-driven projects are on the rise.

As consumers search for information online in new ways, marketing managers and business owners need to stay up to date.

Recent research shows that shoppers now see fair and consistent pricing across all channels as the main reason they stay loyal to a brand.

B2B marketing is at a critical turning point, according to the latest insight.

Trust is now the driving force shaping B2B growth strategies, according to the latest research.

After years dominated by digital efficiency and performance metrics, brand awareness is back in the spotlight.

Hue Got It - How Colours Influence Brand Image and Customer Decisions For marketers and brand leaders, colour is far more than an aesthetic choice.

Finding a new brand used to mean scanning the high street or hunting for bargains online. Now, it’s more of an adventure.

Marketing campaigns are buzzing with a fresh energy this summer - and it’s not just because of the weather.

The line between brand building and performance marketing is becoming less distinct, and it’s easy to see why.

New global research reveals that marketing’s top performers in 2025 aren’t chasing the next shiny thing, they’re getting laser-focused on the fundamentals.

In today’s digital-heavy landscape, where consumers are constantly bombarded with online advertisements and content, branded events offer a unique opportunity for businesses to create meaningful, lasting impressions.